Spreadsheets weren’t designed to manage products and pricing.
Today there are over one million businesses in just the UK, the US and Australia with trillions of dollars in revenue that manage their products & pricing in a spreadsheet. They come from industries as diverse as Telecommunications, IT, Retail, Waste Management and Air Conditioning.
And because spreadsheets were not designed for this they also use:
Then they need their products & pricing to be updated in an ever growing number of systems such as; CRM, ERP, Billing, Web Portal, Ecommerce etc
All these different sources cause chaos for staff and inefficiencies cause missed deadlines, increased costs and worst of all lost sales.