✅ Become a confident and independent Product Manager: Leave with a solid foundation to own products end-to-end, grounded in real experience.

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✅ Product Hackathon: Be paired with a startup to own a real lift product problem and solution, end-to-end. By the end of the program, you’ll have tangible product experience.

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✅ Face time & direct support from expert product manager Harry Hamilton: Product Leader at SafetyCulture and Founder of Minnow Product Management.

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✅ Land a product job: Put your best foot forward with the tangible product experience you’ll get from the program, translate your other experience, and get access to the Startmate Talent Engine and some of the most iconic startups in Australia and New Zealand.

Harry Hamilton is an expert and leader in product management. He led SafetyCulture’s Emerging Product Group and is the founder of Minnow.

Harry is the expert advisor and facilitator for the program and will be joined by some of the best product people in the region.

Product managers are one of the most sought after and in-demand roles in startups. But many budding product managers don’t have the skills, knowledge or network to land a product role and often struggle to find their feet when they do secure an opportunity.

Product management 101 exists to bridge this gap by giving people the tools, confidence and community to accelerate their success. From learning how to identify meaningful problems to shaping the future with a compelling product vision and strategy, the program follows journey of a product manager and demystifies what it takes to excel in the role.

Here’s what fellows from our most recent cohort had to say:

“Over the course of the PM 101 program I learnt more about the product development than in my previous 10 years in consumer tech. The team has pulled together fantastic content, brilliant speakers and an engagement platform that betters any learning experience I have.”

“The PM101 program allowed me to feel confident in my own approach with research/validation, and improve my planning drastically! I am so glad a program like this exists in the Australian ecosystem.”

“This is a great crash course for any budding product managers out there!”

“You know you are in the right place when you see an impressive cohort of beginners to highly skilled, experienced PMs joining around you to become even better at what they do best - explore, ideate, create, test and launch.”

💥 Week 1: Intro to Product Management

• The problem: Product Management is an exciting, impactful, and in-demand career, but what even is Product Management? What makes a world-class PM?
• 👉 What you’ll get: You’ll gain a better understanding of the ‘Product Management’ function, the different roles in a Product Team, the development process and what makes a great PM.

✨ Week 2: Finding Meaningful Problems

• The problem: New PMs often lack the ability to identify & evaluate a  problem and what their customers really want. As a result, PMs create great solutions… for the wrong problems. 
• 👉  What you’ll get: You’ll master the art of customer research & discovery,  and become confident you’re tackling meaningful problems. 

⚡️ Week 3: Ideation and Validation

• The problem: Fresh PMs lack the strategies to validate a problem and craft compelling solutions.
• 👉  What you’ll get: You’ll get real-life practice validating product problems. You will brainstorm, sketch, and prototype solutions by collaborating with peers

💪 Week 4: Prioritisation, Planning and Product Development

• The problem: Once a PM has solutions in the works, it’s challenging to know which to prioritise and in what sequence.
• 👉  What you’ll get: You’ll be able to prioritise the most impactful solutions, define your roadmap and begin building with the Team.

🔋Break Week

There will be no programmed content this week. Take this time to catch-up on any recordings you may have missed, check out some bonus resources, make some more connections, or simply disconnect and recharge for the second half of the program.

📈 Week 5: Driving Impact: Goals, Metrics & Experimentation

• The problem: The best solutions deliver real impact, but it’s challenging to measure this impact if you don’t have the right metrics and goals. 
• 👉  What you’ll get: You’ll unpack how to set good goals and experiment. 

🚀 Week 6: Launches, Go To Market & Storytelling

• The problem: Without an effective go to market strategy and positioning, your product won’t land.!
• 👉  What you’ll get: You’ll build “buy-in”, define your go to market strategy and ship your product!

🤩 Week 7: Product Vision & Strategy

• The problem: Even the best products fall short without a vision and strategy.
• 👉  What you’ll get: You’ll shape the future with a compelling product vision and strategy that connects with your roadmap.
  

Our ideal participants are those early in their product career (<2 years) and those wanting to transition into a product role in a high-growth startup. They have an understanding of the startup ecosystem, are passionate about product and want to supercharge their success.

What's it like to work in product? 👇

"As a product manager, you’re responsible for ensuring that what gets built is both valuable and viable.” - Marty Cagan, Founding Partner of Silicon Valley Product Group.

Your responsibilities may vary (depending on the size of your company and sometimes whether you’re in a highly specialised field) but as a product manager you must have the skills and capability to deeply understand customer and user needs, and to prioritise, experiment and ultimately create solutions that work for your business.

Want to get a sense of what your first year as a product manager might be like? Check out this article by Harry.

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The program fee is $2,300 including GST. Startmate offers full and half scholarships for the program in special circumstances. Read more about our scholarships here.

The fee will be invoiced after program acceptance and can be paid upfront or via 4 fortnightly instalments.

Want to sign up as a group? Group discounts are available if you sign up with three or more people from your company. Email julia@startmate.com.au if this is you.

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The program requires a time commitment of three to five hours per week to engage with the content and community.

There will be two sessions per week, taking place on Monday (hands on workshop/masterclass) and Wednesday (theory and guest speakers) from 5.30-6.45pm AEDT.

All sessions will be recorded for those unable to make the live sessions. However, to get the most value out of the program, we really encourage you to attend the live sessions.

There will also be additional social and networking opportunities offered across the program.

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The Fellowship will be delivered remotely, with most sessions scheduled outside of standard business hours.

Our ideal participants are those early in their product career (<2 years) and those wanting to transition into a product role in a high-growth startup. They have an understanding of the startup ecosystem, are passionate about product and want to supercharge their success.

What's it like to work in product? 👇

"As a product manager, you’re responsible for ensuring that what gets built is both valuable and viable.” - Marty Cagan, Founding Partner of Silicon Valley Product Group.

Your responsibilities may vary (depending on the size of your company and sometimes whether you’re in a highly specialised field) but as a product manager you must have the skills and capability to deeply understand customer and user needs, and to prioritise, experiment and ultimately create solutions that work for your business.

Want to get a sense of what your first year as a product manager might be like? Check out this article by Harry.