Content and Community Lead

Overview

Startmate is building the best place in the world to start a company. To win, we need to be a magnet for the most ambitious people in ANZ, and this role owns that magnet.

You’ll define how Startmate shows up in the world, shape the narrative of what it means to build in ANZ, and create content and community experiences that cut through and pull the right people in. You’ll operate like a creator as much as a marketer; ideating, shooting, editing and publishing content across short-form video, fast-turnaround creative and high-signal campaigns. You won’t just operate behind the scenes; you’ll be part of the story, building your own presence and showing up in the content you create. You will build and continuously refine the systems behind it all, turning attention into action and ensuring everything we do scales with speed, precision and ambition. This is a high-ownership role focused on raising the bar across taste, execution and impact, where you’re not just running campaigns but building the engine that drives Startmate’s growth, reputation and long-term influence.

If you want to grow into a marketing leader while shaping the future of the startup ecosystem, this is that opportunity.

Note: If you don’t want to build a brand people actually talk about, operate at the centre of the startup ecosystem, and own how a generation finds Startmate, this role isn’t for you.

Role scope

🤝 Storytelling & content

You own how Startmate shows up to the world. You find the most ambitious people in our network and turn them into stories that travel. You set the standard for taste, voice and creative. You make Startmate one of the most respected and followed brands in the ecosystem.

What this looks like

Ship high-signal content across all channels (social, email, web)
Create original, standout brand work (reels, campaigns, assets, editorial)
Raise the bar on quality, speed and consistency

You know you’re winning when

The best founders in ANZ want to be associated with Startmate

🤝 Community & events

You turn Startmate into a place people want to be; and stay. You design and run experiences that attract ambitious people and deepen loyalty. You don’t just run events; you create moments people talk about and come back for.

What this looks like

Own and deliver flagship and intimate events end-to-end
Spot new audiences early and build ways to bring them in
Extend every moment into content, story and ongoing engagement

You know you’re winning when

The right people show up, stay engaged and come back

🤝 Marketing engine

You build the system that makes all of this scale. You don’t wait for insights, you find them, act on them and improve the machine. You move fast, test often and raise performance across the board.

What this looks like

You study what makes people stop, watch and act
Improve funnels, analyse performance and conversion points
Analyse performance and continuously refine how we operate across marketing

You know you’re winning when

More of the best founders find and choose Startmate

🙅 What you won’t own

(Yet! There is a growth path to all of these things. It’s important that you are ambitious to grow in this role and in leadership at Startmate)

Own the marketing strategy or budget
Own PR, Partnerships, Comms

POSITION Requirements

🎨 Taste & storytelling: You have strong marketing instincts and high creative standards. You know what good looks like and can produce it. You write clearly, think in narratives and create content that actually gets attention. You’re comfortable across formats; copy, design, video; and have a bias toward shipping, not perfecting.

📈 Speed & iteration: You move fast and learn faster. You test ideas, track what works and double down quickly. You’re comfortable with ambiguity and don’t wait for perfect data to act. You care about outcomes, not just output.

🌏 Community instinct: You understand how great brands and communities compound. You know how to create moments that people feel and want to be part of. You’re excited to represent Startmate publicly and build a presence within the ecosystem.

🏗️ Ownership & execution: You take full ownership from idea to outcome. You prioritise well, follow through and hold a high bar for quality. You don’t need direction to move things forward and you’re comfortable figuring things out as you go.

🔨 Tools (bonus): HubSpot, Webflow, GA4, Airtable, CapCut, Canva