Meet Ethan, How a Simple Email Sparked His Path into Startups

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Bell Allen
February 17, 2025
Photo of Student Fellow, Ethan

We sat down with Ethan Green, Summer’25 Student Fellow who is passionate about entrepreneurship and startups. From discovering the program through a uni club email to pitching an RFP automation tool at the Founders Challenge, Ethan’s journey is proof that sometimes, the best way to start is to just dive in.

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Startmate: How did you first hear about the Student Fellowship?

Ethan: I actually came across it through my university’s club mailing list. To be honest, I didn’t have much to do with them, but hey, the email worked! I knew one other person doing the program, and it was a funny coincidence seeing them at an in-person event. Was nice to see a familiar face.

Startmate: What drew you to entrepreneurship?

Ethan: To be honest, I wasn’t sure how interested I was in entrepreneurship at first. I never really considered the space seriously before finding out about the program.

I don’t necessarily fit the classic “serial entrepreneur” mould - constantly hustling to find the next big thing. But I do like building things that are useful, and the Student Fellowship opened my eyes to how entrepreneurship is a vehicle for creating real impact.

Startmate: How did your perspective on startups and venture capital change through the Fellowship?

Ethan: Before the Fellowship, my perception of venture capital was heavily influenced by pop culture - think Silicon Valley the TV show. I thought VCs were just out to get you, that they weren’t really on the founder’s side.

But hearing directly from investors, I realised they actually do have aligned interests with founders. Another big shift was my thinking around “stealth mode” vs. building in public. I used to worry about people stealing ideas, but now I get that most people don’t care enough to steal something that isn’t a real product yet.

Startmate: What was the most valuable part of the Fellowship for you?

Ethan: Two things really stood out: the content and the speakers. The sessions broke down what venture capitalists look for, how to build an MVP, and how to approach early-stage traction. That kind of practical advice was game-changing for someone like me, who hadn’t thought about startups seriously before.

Hearing from founders was also incredibly impactful - especially Alex Naoumidis from Mindset Health, Startmate Melbourne'18 Accelerator Alumni. He started out with a business background and self-taught his way into tech, which was super relatable. His story of building something meaningful over years (instead of overnight success) was a great reality check.

Startmate: Tell us about your Founders Challenge pitch!

Ethan: Going into the Founders Challenge, I had no idea what I was going to do. But everyone kept saying, “just start building.”

So I decided to give it a shot. I worked on an RFP automation tool called EasyRFP, which helps sales teams streamline their proposal process. It started as a way to kill time over the holidays, but the more I worked on it, the more invested I became. Now, I even have a meeting with an investor as part of the Fellowship prize!

Startmate: How did it feel pitching alongside other founders?

Ethan: Some of the pitches blew me away. One team was developing a new testing kit for celiac disease, and I just thought "wow, I’m out of my league here!".

But it was awesome to see the range of ideas and the problems people were solving. I also appreciated seeing really polished presentations - good design work is underrated!

Startmate: Do you see yourself founding a startup in the future?

Ethan: Yeah, I think so. Traditional commerce jobs - consulting, investment banking - don’t really excite me.

Starting something feels like a way to actually apply skills in a meaningful way. Even if you fail, you learn so much. Looking back, I never would’ve expected to make this much progress in just a month. So imagining where I could be in a year or 10 years? That’s pretty exciting.

Startmate: What’s next for you?

Ethan: I’ve joined Startmate’s Launch Club, which is the next step in my founder journey. And depending on how my pitch goes, I might be bringing in some early investment to take EasyRFP to the next level. Either way, I’m just going to keep learning and building.

Ethan didn’t plan on becoming a founder, but the Student Fellowship gave him the push to explore, build, and take real action. If you’re on the fence about startups, let his story be your nudge - just start. Who knows? A few months from now, you might be pitching your own idea, meeting investors, and surprising yourself with how far you’ve come.

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