The STORIES of startmate

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Announcement: We’ve launched four focused Founder Streams - AI, hardware, B2B, and consumer.
Accelerator
Announcement: We’ve launched four focused Founder Streams - AI, hardware, B2B, and consumer.

By

Holly Brooks

October 20, 2025

The new structure introduces Stream Leads, experienced founders who’ve lived the journey themselves, to guide startups through tailored 12-week programs focused on AI, hardware, B2B & Consumer.
Consumer Founder Lead: Sarah-Jane Kurtini on positioning, storytelling, and the power of customer truth
Accelerator
Startups 101
Consumer Founder Lead: Sarah-Jane Kurtini on positioning, storytelling, and the power of customer truth

By

Holly Brooks

October 20, 2025

“Spend your days talking to customers, mentors, anyone who’ll give feedback. Build at night. You’ll absorb so much more wisdom that way.”
B2B Founder Lead: Geoff McQueen on curiosity, customers, and the craft of selling
Accelerator
Startups 101
B2B Founder Lead: Geoff McQueen on curiosity, customers, and the craft of selling

By

Holly Brooks

October 20, 2025

Geoff often introduces founders to the concept of “revealed preference”, the gap between what people say they want and what they actually do.
Hardware Founder Leader: Tom McLeod on building, hustling early, and keeping founders grounded
Accelerator
Startups 101
Hardware Founder Leader: Tom McLeod on building, hustling early, and keeping founders grounded

By

Holly Brooks

October 20, 2025

If there’s one theme that runs through Tom’s mentorship, it’s this: stay obsessed with your customer, not your tech.
Frequently Asked Questions: Startmate Accelerator
Startmate
Accelerator
Frequently Asked Questions: Startmate Accelerator

By

Bell Allen

October 16, 2025

Everything you need to know before applying to Startmate — from who we fund, to how we pick, to what you actually get out of the program.
From inbox overload to AI magic: the story of Ninja AI
Accelerator
From inbox overload to AI magic: the story of Ninja AI

By

Nora Schertwitis

October 15, 2025

Marcus is the founder of Ninja AI, an AI-powered inbox that doesn’t just help you write emails; it actually does the work inside them.
Medlo + Doccy: the new operating system for healthcare without walls
Accelerator
Medlo + Doccy: the new operating system for healthcare without walls

By

Nora Schertwitis

October 15, 2025

When Louis Sisk and Jordi Hermoso describe Australia’s healthcare system, they don’t mince words.“It’s broken. Understaffed, overworked, and designed for a world that doesn’t exist anymore."
How to Write a Killer Application for the Student Founder Bootcamp
Student Founder Bootcamp
How to Write a Killer Application for the Student Founder Bootcamp

By

Bell Allen

October 14, 2025

You don’t need to sound like a startup veteran to get into the Student Founder Bootcamp. In fact, you’ll stand out more if you don’t. Spoiler: we ain't looking for your CV.
How to Explore Being a Founder (Without Dropping Out of Uni)
Student Founder Bootcamp
How to Explore Being a Founder (Without Dropping Out of Uni)

By

Bell Allen

October 14, 2025

The Student Founder Bootcamp isn’t a program for people who’ve already started companies - it’s for students who want to try what founding feels like (without the dropping out of uni part)
What Is the Founder Challenge (and Why Errybody Should Try It Once)
Student Founder Bootcamp
What Is the Founder Challenge (and Why Errybody Should Try It Once)

By

Bell Allen

October 14, 2025

Most students hear “startup” and think of unicorns, pitch decks and billion-dollar ideas. But founders rarely start there. They start by noticing things that could be better and do something about it.
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Recent articles

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AI coaching for aesthetic clinics: In conversation with Rob Scott and Neil Osborne, Clinara

Taylor Jackson

July 10, 2026

Rob and Neil are building Clinara, an AI companion that helps aesthetic clinicians find the words for what they already know, turning clinical skill into confident conversations.
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Building the off switch for an always-on world: In Conversation with Sally Wood, Kinrest

Taylor Jackson

June 18, 2026

Sally Wood is building Kinrest, a screen-free sensory companion that helps children settle into sleep by calming their nervous system.
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Speaking everyone's language: In Conversation with Minh Cung, Hyperlocalise

Taylor Jackson

June 18, 2026

After six years in the localisation industry, Minh Cung kept noticing the same problem. Companies would expand into global markets, and their messaging just wouldn't translate.