After nearly two decades inside B2B SaaS companies, Carlos Mora noticed the same problem everywhere he went. Sales reps could pitch product features all day long, but when the conversation turned to value, things began to fall apart.
“The challenge,” he explains, “is helping salespeople talk in the financial language of their customer.”
That insight became Veepo, a platform designed to help B2B sales reps build a clear, numbers-driven business case for every deal. Rather than relying on generic ROI slides or gut-feel persuasion, Veepo helps reps map how their solution makes sense for that specific customer in their terms, on their balance sheet.
When I first sat down with Carlos, he summed up Veepo in a single sentence: “We help B2B sales reps talk to value with their customers. It’s a little bit meta sometimes.”
Carlos knows this pain from both sides of the table. He’s sold software, and he’s bought it as an executive signing off on budgets. “I’d often want to buy a product,” he laughs, “but couldn’t get the vendor to give me a business case I could actually take to my CFO.”
With Veepo, that conversation becomes collaborative instead of combative. It gives salespeople a quick way to show value, and it helps buyers justify the purchase internally. The result? Less friction, faster consensus, and more confident decisions on both sides.
Stepping out of senior leadership to build Veepo full-time was equal parts exhilarating and terrifying. “It feels amazing to take an idea out of your head and make it real,” Carlos says. “But it’s also your own thing now you can’t hide behind a company logo.”
Eight months in, he’s seen the power of progress over perfection. Early customer conversations taught him that speed and simplicity matter more than polish. “They don’t need perfect,” he says. “They need something that helps them start the value conversation right now.”
That mindset shift came into sharper focus through Launch Club, where Carlos spent ten weeks refining his pitch and value proposition alongside other founders. “It helped me cut through the noise,” he says. “The mentors were incredible. They are people I wouldn’t have met otherwise and as a solo founder, having that structure and accountability made a huge difference.”
Veepo is now running an exclusive beta with early users and gearing up for its first public launch. For Carlos, it marks the next step in turning a universal pain point into a tangible solution.
“Sales is all about connection,” he says. “Veepo just helps you speak the same language.”
Head to Veepo.com to follow the journey to help sales reps deliver ROI and close deals faster.
Connect with Carlos and follow along with the Veepo journey.
%20(1).jpg)