For clients, finding the right beauty professional is a frustrating guessing game.
You scroll for hours and cross your fingers that the person you book can actually deliver the look you want. Be it hair, nails, lashes or a makeover.
For providers, the booking process is just as broken.
$600/month on ads and booking tools, yet providers are still losing $1,500 in unfilled appointments because the right clients still can’t find them.
Gloss Guide is fixing both sides.
Instead of searching by service, Gloss Guide, one of the 16 companies part of the Summer’25 Accelerator, connects clients to beauty pros based on visual inspiration.
Looking to get the specific manicure and balayage you saw on TikTok? The platform matches clients to providers who specialise in that exact look.
97% of people bring an inspirational photo to their appointment. But there's no way to know if the provider will deliver the exact look. Gloss Guide makes that connection possible.
Leading Gloss Guide is Courtney Clemence (Founder and CEO) and Ash Hoey (Co-Founder and CTO). Courtney, a former lash tech and fashion manager, built a 1200+ beauty provider community and intimately understands industry pain points. Ash, a serial founder with an ASX-listed acquisition in identity tech - now applies his technical strategy acumen to transform beauty through Gloss Guide.
Since joining the Accelerator, Gloss Guide has grown from pre-product to $15,000 in generated appointment value, and a clear path to 1000 paying providers within 12 months.
Gloss Guide is building the infrastructure to turn beauty inspiration into reality, saving artists thousands in marketing costs and helping clients find the beauty professional for them.
📹 Learn more about Gloss Guide from Courtney, Founder & CEO
💄 Interested in partnering or booking your next beauty service?
Reach out to the team at axc@glossguide.com.au.
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