Ok. So we all hear the words “Product” and “Manager” thrown around. But WTF actually is Product Management and what does a Product Manager do?
Why are they so flippin important? And why are they in such high demand?
Well. Let us tell you!!!
Product Management is the magical art of shepherding products from their inception to their dazzling debut in the market and beyond.
The Product Management arm of a business has oversight on a product's full life cycle.
Product life cycle:
Ok that’s a lot. Isn’t it?
So where does a Product Manager come into all of that? 11 different stages. Where do they start?
Product Managers are the ultimate jugglers. Their role: Read minds, solve mysteries, and motivate like a pro. Plus, they’re actually also secret agents, spying on rivals, diving into user data, and crafting genius improvements.
Basically, they are involved in all 11 phases of the product life cycle.
Because this is such a HUGE responsibility, oftentimes you will have one manager per product, or even one manager per product feature for bigger products!!
Because, well, products apparently can't manage themselves. Who would have thought?
The Product Manager's role shape-shifts depending on the company’s size.
In big leagues, Product Manager’s head a full suite of specialists from researchers, analysts, and marketers to developers and designers.
On a good day. It’s a right rort! But it requires some serious baton-waving to keep everyone in tune with the same vision.
In smaller companies, Product Managers do pretty much everything - defining the vision and carrying it through to launch.
Regardless of size, great product managers wear many hats:
Something that’s true about most jobs, but especially product management, is that companies want to see experience. So if you have little to no experience yet, what can you do?
That’s actually why we created the PM101 Fellowship.
This 7 week program will give you real life experience that you can cite in interviews.
✅Become a confident and independent Product Manager: Leave with a solid foundation to own products end-to-end, grounded in real experience.
✅Product Hackathon: Be paired with a startup to own a real life product problem and solution, end-to-end. By the end of the program, you’ll have tangible product experience and a work sample for future job applications.
✅Face time & direct support from expert product manager Harry Hamilton: Product Leader at SafetyCulture and Founder of Minnow Product Management.
✅Land a product job: Put your best foot forward with the tangible product experience you’ll get from the program, translate your other experience, and get access to the Startmate Talent Engine and some of the most iconic startups in Australia and New Zealand.
✅Connect with a world-class startup community: You’ll be thrust into the epicentre of startup ambition. Meeting leading investors, operators and founders who are spearheading innovation across Australia and New Zealand.
Startmate x Harry Hamilton Product Management 101 is a 7-week program that provides aspiring and early-stage product managers with the knowledge, skills and network to supercharge their product careers.Register Interest