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Daisy Johnson has always gravitated toward the unfamiliar ā and has the passport to prove it.Ā
She started her university degree in Melbourne, but finished it off in Sweden, for example. She had been working in advertising for four years when she realised she didnāt feel passionate about the career path she was on.
Two years, dozens of podcasts, some hustle and the Women Fellowship later, she has a job as Marketing Coordinator at self-driving car startup Baraja. Hereās how she got there.
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āI was born in Japan and I lived there for three years. I don't remember much ā but what I do remember is going back nearly every year with my family and finding it really familiar,ā Daisy tells me.
āI grew up in Sydney, but I wanted a change at the end of high school. I needed a change. That's why I moved down to Melbourne and went to Melbourne University.Ā
āI actually finished my uni degree on exchange in Sweden. I ended up staying there for longer than expected ā for a year and a half ā because I was loving it, and I had gotten myself an internship at a film talent agency.Ā
āWhen I did come back to Australia, I had missed the boat for quite a few graduate application opportunities. But I'd done some internships in advertising agencies in Melbourne, so I figured that was my way into a job.Ā
āI ended up getting a job at an ad agency, and from there, spent nearly four years in advertising in account management.
āIt was last year in April, in peak COVID time, that I realised I couldnāt see myself wanting to get to that next level in advertising. The industry is a bit old-school. I wanted to feel like I was having an impact.ā
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āThe Financial Times has a podcast called Tech Tonic. I was listening to an episode and they mentioned a Berlin startup called Infarm, which builds vertical-farming units. It captured my attention. I thought, this is just a brilliant idea,ā Daisy says.
āFrom there, I started listening to more and more podcasts about various tech and startups.Ā
āThat was when I started my search for a job at a startup. I realised that what I was wanting was what a startup would give me ā a bit more autonomy, intellectual stimulation, and the ability to have an impact in some tangible way.Ā
āI heard about Startmate through a friend ā Juliet Kirby ā who also did the Fellowship. I then did my own research, and realised it was a ticket into the startup ecosystem.Ā
āI actually applied for the Fellowship last year, and didn't get in. But that gave me more of an impetus and drive to really network within the ecosystem as much as I could without Startmateās help. And I managed to do that.ā
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āI obviously got into the Autumn cohort, and I really loved it,ā Daisy tells me.
āI actually really liked it from an angle that I didn't think I would make the most of, which was connecting with other Fellows in my network.
āI thought I would really focus on the sessions, because I was studying part-time and working full-time. I just didnāt think I would have time to connect with other Fellows. ButĀ ended up getting so much value out of connecting with other Fellows in my cohort.
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āIt was towards the end of the program that Cristabel sent me a message and said: āWould you be interested in meeting with Paloma?ā I said: āSure!ā But at this point, I hadn't really delved too far into what Baraja was,ā Daisy explains.
āWhen I started talking to Paloma, I was like, wow, she is so smart, really interesting and funny. And the company she's describing sounds very cool.Ā
āAt this stage, I was very set on getting a job at a later-stage startup that had already scaled. I was looking at opportunities at Canva and Uber, thinking that was what I needed at this point in my career.Ā
āBut Paloma helped me see it from another angle. She showed me that I will be helping to build something.
āIāve been working at Baraja for a month now. Itās different. Itās challenging, interesting and exciting. I will be able to see the impact of what I am doing.ā
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